Online casino customer retention journal

By author

Big Data – A Casino’s Best Friend? | PartyCasino Blog

UNLV Gaming Research & Review Journal ◇ Volume 20 Issue 2. 63. Customer Retention: Reducing. Online Casino Player Churn. Through the Application of. Customer Loyalty in the Online Gambling Industry - ASBBS and other factors influence online gambling customer loyalty. ..... Brand Affect to Brand Performance: The Role of Brand Loyalty, Journal of. Marketing, 65, 81-93. How habit and satisfaction affects player retention for online gambling

Published Online:1 May 2005https://doi.org/10.1287/mksc.1050.0124. Abstract. Brand loyalty and the more modern topics of computing customer lifetime value ...

Customer Loyalty in the Online Gambling Industry: Are Problem ... actions to create a loyal online gambling customer base. Drawing on theories in e-commerce loyalty, this research develops a conceptual model for evaluating the importance of loyalty in the online gambling industry. The purpose of this exploratory study is to develop and empirically test a theoretical model

A Research Proposal: The Relationship between Customer ...

Read the following scenario: You are an independent consultant who has recently been hired by JC’s Casino to help improve retention issues concerning the dealers and housekeepers. Most of the dealers have been leaving the casino to work at other casinos in the area, even though JC’s Casino pays better than their local competition. Journal of Hospitality & Tourism Research Journal of Hospitality & Tourism Research, 201X, Vol. XX, ... the casino are more likely to influence relational or emotional outcomes such as ... a 5% increase in customer retention would result ...

Read the following scenario: You are an independent consultant who has recently been hired by JC’s Casino to help improve retention issues concerning the dealers and housekeepers. Most of the dealers have been leaving the casino to work at other casinos in the area, even though JC’s Casino pays better than their local competition.

With the potential expansion of legalized online gaming in the United States as well as in the global market, customer retention is critical to the continued growth and success of an online casino. While customer churn prediction can be an essential part of customer retention efforts, it has received very little attention in the gaming literature. Customer Retention: Reducing Online Casino Player Churn ... Customer Retention: Reducing Online Casino Player Churn Through the Application of Predictive Modeling Eunju Suh Matt Alhaery Abstract With the potential expansion of legalized online gaming in the United States as well as in the global market, customer retention is critical to the continued growth and success of an online casino. Online Casino 888 Integrates Optimove Software to Retain ... Optimove, a customer retention automation platform, is helping online casinos implement the most advanced CRM technologies. The company's unique customer modeling, predictive micro-segmentation ...